Hopkins Homes

Hopkins Homes required a unique content strategy and execution to grow organic traffic and maintain their status as the most prominent new home developer in East Anglia.

Scope of work
  • Website Development
  • Website Management
  • Hosting & Maintenance
  • Digital Marketing
  • Content Creation

Building Authority, One Page at a Time

Since 2022, Brown & Brown has developed and executed a content marketing strategy designed to position Hopkins Homes as the leading authority on new build homes across East Anglia. This work has focused on consistent, high-quality content creation that targets both commercial and informational search intent, allowing Hopkins Homes to compete—and win—on a wide range of keywords.

Our approach has included:

  • Local area guides optimised for geo-specific intent
  • Informative blog content aligned with buyer search patterns
  • On-site copy tuned for conversion while satisfying Google’s EEAT signals
  • Evergreen pieces that support long-term topical authority

By aligning every piece of content with user needs, search trends, and technical best practice, we’ve helped Hopkins Hopkins maintain strong organic performance throughout multiple core algorithm updates—including the HCU—and continue to build organic visibility, rankings, and qualified traffic month after month.

This isn’t content for the sake of content—it’s strategic, performance-driven work that supports real business outcomes.

Earning Links That Actually Matter

Alongside the core content strategy, we implemented a targeted digital PR campaign to boost domain authority and brand reach for Hopkins Homes. The focus? Creating genuinely useful, high-quality content that editors actually wanted to publish.

Across three connected campaigns, we secured numerous top-quality links, with placements across respected national publications. These links weren’t just vanity metrics—they helped reinforce Hopkins Homes’ credibility in the eyes of both Google and potential buyers.

 

33% improvement

on Organic Traffic Growth.

x15 (DR80+)

High Quality Backlinks

Tidying Up Behind the Scenes

We sorted out the Google Cloud setup for Hopkins Homes, fixing access issues and making sure everything’s running as it should—clean, secure, and ready to scale.

Rebuilding the Website from the Ground Up

The old Hopkins Homes website wasn’t keeping pace with user needs or internal requirements. It had grown dated—visually and technically. Brown & Brown rebuilt the site from the ground up, starting with wireframes and ending with a live launch. Everything from content structure to design was reworked to match their updated brand guidelines.

Page layouts were simplified, calls to action were clearer, and the site structure was improved to support organic search. Internal links were mapped properly, technical SEO was sorted at the build stage, and redirects were handled to avoid traffic loss. The goal was clean, functional, and built to scale.

Bringing the Tech Up to Standard

The original Hopkins Homes website was running on legacy versions of WordPress and PHP, which posed both security and performance issues. We brought everything up to date—migrating to the latest supported versions, removing outdated plugins, and optimising the backend for long-term stability. These updates weren’t just box-ticking; they laid the foundation for smoother performance, easier maintenance, and better compatibility with future tools and integrations.