Business Central Integrations
Integrate Microsoft Dynamics 365 Business Central with your ecommerce, CRM and business systems through secure, reliable and fully customised solutions.
Microsoft Dynamics 365 Business Central is a powerful ERP platform. Still, its true value is unlocked when it seamlessly integrates with everything else your business relies on. Integrate your ecommerce store, your CRM, your website, your logistics systems, your accounting tools and your warehouse workflows.
We specialise in Business Central integrations that automate data flows, remove manual work, eliminate errors, and create a single source of truth across your entire organisation. Do you need real-time stock syncing for ecommerce, automated order ingestion, customer account syncing or bespoke API workflows? We can scope, build and maintain a solution tailored to your operations.
Why Integrate Business Central With Your Website or Ecommerce Store?
For many businesses, Business Central is the operational backbone, but without integration, staff end up retyping orders, manually updating product data, resolving stock discrepancies, and chasing system errors.
A proper Business Central integration eliminates these issues by ensuring:
- Stock levels update automatically and accurately
- Product data, pricing and variants sync across Business Central and your online store
- Orders placed online flow straight into Business Central for invoicing, fulfilment and finance
- Customer accounts, trade pricing and permissions stay consistent everywhere
- Reporting becomes faster, clearer and more reliable
- Admin workload drops dramatically
If you’re scaling, adding new sales channels, or simply struggling with manual processes, a Business Central integration is no longer optional; it’s essential.
What We Integrate With Business Central
We build Business Central integrations using APIs, staging databases, secure middleware or bespoke connectors depending on your system setup and performance needs. No two integrations are identical; that’s why everything is scoped around your data model and workflow.
Ecommerce Platforms
- WooCommerce (real-time or scheduled syncs)
- Shopify and Shopify Plus
- Custom PHP ecommerce platforms
- Bespoke online ordering portals
CRM & Marketing
- HubSpot CRM
- Mailchimp
- Campaign Monitor
- Pipedrive
- Zoho
- Custom CRM systems
Websites & CMS
- WordPress (including custom post types for products)
- Headless CMS setups
- Bespoke web apps or internal dashboards
Logistics & Fulfilment
- DPD, DHL, Royal Mail, Parcelforce
- Courier pricing APIs
- Third-party logistics (3PL) warehouses
Typical Business Central Integrations We Build
Product & Catalogue Sync
Business Central to Website Synchronising; Product names, Descriptions, Technical attributes, Categories, Variants, SKU structures, Images (if required), Product availability.
Stock Synchronisation
Real-time or timed stock updates ensure your customers never purchase out-of-stock items.
Pricing & Trade Accounts
Sync pricing rules, tiered pricing, customer-specific discounts and currency management.
Order Import & Fulfilment
WooCommerce/Shopify to Business Central. Online orders are pushed into Business Central automatically, including; Customer details, Billing + shipping addresses, Order line items, Taxes, Shipping method, Payment status.
Customer Sync
New customers and account updates flow between systems without manual work.
Shipping, Tracking & Dispatch
We can push tracking numbers and fulfilment status from Business Central back to your website or ecommerce platform.
How We Build Business Central Integrations
Every integration project follows a structured, transparent approach:
Discovery & Audit
We review your Business Central setup, data structure, current website/ecommerce build and operational workflows.
Mapping & Architecture Planning
We map every data field: products, stock, pricing, customers, orders, attributes, variants and more. We define sync frequency, direction of data flow, and conflict-handling logic.
Development
We build the integration using: Business Central API (OData or API v2), Custom middleware, Queue-based syncing, Staging databases, Secure authentication.
Testing & Validation
We test stock changes, new product creation, order flows, price updates, customer syncs and exception handling using real-world scenarios.
Deployment & Monitoring
Once live, we monitor the integration for stability, performance and data accuracy.
Support & Evolution
As your catalogue, processes, or Business Central setup evolves, we update the integration to ensure it continues to work perfectly.
Why Choose Brown & Brown for Business Central Integration
You’re not just hiring developers. You’re hiring specialists who understand:
- ERP data structures
- Ecommerce operations
- API performance & error handling
- Stock + pricing logic
- Advanced WooCommerce and Shopify development
- Real-world business workflows
- The need for accuracy and reliability
Many clients come to us after experiencing broken or unreliable integrations built by other agencies. We fix the problems, stabilise the system and build something robust enough to support long-term growth.
We bring together ERP integration experience, ecommerce expertise, and tracking and analytics knowledge, making us a uniquely capable partner.
Ready to Integrate Business Central With Your Website or Ecommerce Platform?
Whether you’re looking to fix an existing integration, migrate from NAV to Business Central or build a new sync from scratch, we can help.
Get in touch today to discuss your setup, goals, and integration requirements.
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