Integrations & Automation
Connect your systems. Automate your workflows. Build a smarter, more efficient business.
Modern businesses rely on dozens of tools, platforms and data sources, yet most of them don’t talk to each other. Disconnected systems create manual work, duplicated data, reporting gaps, and slow operational processes.
Our Integrations & Automation service helps you bring everything together: connecting your website, CRM, ERP, ecommerce platform, analytics, cloud tools and internal systems into one cohesive, automated ecosystem.
Are you looking to sync data, reduce admin, improve reporting or support growth? We build integrations that make your business faster, smarter and more efficient.
Why Integrations & Automation Matter
When your systems don’t integrate, you end up with:
- Manual data entry
- Inconsistent customer records
- Stock and pricing mismatches
- Lost leads
- Delayed reporting
- Inefficient workflows
- Increased risk of human error
Integrations solve these problems by building a single flow of accurate, up-to-date information between all parts of your business.
Automation then takes it further by reducing repetitive tasks, removing bottlenecks and enabling your team to focus on high-value work.
Our Integration & Automation Capabilities
ERP & Business Systems Integration
Sync products, stock, pricing and orders with your website or ecommerce platform.
We integrate WooCommerce, Shopify, custom ecommerce systems and WordPress websites with leading ERP systems, ensuring data flows seamlessly across your entire operation.
We work with:
- Microsoft Business Central
- Microsoft Dynamics NAV
- Sage
- NetSuite
- Pegasus Opera
- Custom or legacy ERP systems
- Staging databases and middleware
Typical integrations include:
Product imports, stock syncing, pricing tiers, customer accounts, order syncing, shipping data, and automated fulfilment workflows.
This removes repetitive admin and keeps your online catalogue always accurate.
CRM Integrations
Connect your website to the platforms your sales and marketing teams rely on.
CRM systems are only as good as the data they receive. We ensure leads, forms, enquiries, ecommerce customers and behavioural data flow into your CRM automatically.
CRM platforms we integrate with include:
- HubSpot CRM
- Mailchimp
- Campaign Monitor
- SendGrid
- Pipedrive
- Zoho CRM
- FreshSales
What we typically connect:
Lead forms, newsletter subscriptions, ecommerce events, contact segmentation, marketing automations, product interest tracking and campaign attribution.
Ecommerce Integrations
Powerful, real-time ecommerce integrations for WooCommerce and Shopify.
Ecommerce platforms need accurate data to perform well. No matter how many SKUs you manage, we connect your store with your operational systems so everything just works.
We support:
- WooCommerce ERP sync
- Shopify ERP sync
- Payment gateways (Stripe, PayPal, Square, Worldpay, Opayo)
- Courier integrations (DPD, DHL, Royal Mail, Parcelforce)
- Stock and inventory feeds
- Multi-Warehouse fulfilment
- Product data automation
The result is an ecommerce store that runs smoothly, scales cleanly, and delivers customers a consistently excellent experience.
Tracking, Consent & Analytics Integrations
Future-proof your data, tracking and compliance across your entire website ecosystem.
With GDPR, Consent Mode v2, cookie policies, and browser signal loss, tracking has become a complex challenge. We help businesses regain visibility by configuring analytics in a compliant, technically sound way.
We integrate and manage:
- Google Tag Manager
- GA4
- Google Ads Enhanced Conversions
- Server-side tracking (where necessary)
- Meta Pixel + Conversions API
- Microsoft Ads UET
- Consent Mode v2
- Civic Cookie Control
- dataLayer implementation
We ensure your analytics are accurate, compliant and aligned with your marketing goals.
Automation & Cloud Workflows
Remove unnecessary manual tasks and automate your day-to-day operations.
We build custom automations using cloud platforms and bespoke code, enabling you to move data, update systems and trigger workflows without human intervention.
Examples include:
- Automated product feed processing
- Syncing spreadsheets to databases
- Order routing between platforms
- Automatic content updates
- Automated lead distribution
- Google Drive file processing
- Google Sheets to website syncing
- Scheduled database cleanups
- CSV/Excel to API imports
If your team repeats the same task every day or week, we can automate it.
Google API Development
Custom connections built using Google’s ecosystem of APIs.
We develop integrations using Google’s suite of APIs, allowing your business to automate tasks, personalise user experiences or connect external data to your website.
Capabilities include:
- Google Maps JavaScript API
- Places API
- Geocoding API
- Distance Matrix API
- Google Drive / Docs / Sheets automation
- Custom map displays and interactive filters
- Geolocation and postcode lookup
- Location-based data layering
These integrations enhance the UX, improve performance, support business logic, and unlock new functionality.
Our Integration & Automation Process
Discovery & Audit
We analyse your existing systems, workflows, data structure and challenges to identify the best integration path.
Technical Planning
We produce a mapping document that shows how data moves between systems, what needs to be synced, and how often.
Development & Implementation
It doesn’t matter whether it’s API-to-API, API-to-database, or via middleware; we build the integration using a secure, scalable architecture.
Testing & Validation
We run real-world data tests: stock updates, order flows, lead submissions, error handling and event-trigger debugging.
Deployment & Monitoring
We launch the integration with ongoing monitoring, documentation and support to ensure stability.
Long-Term Support
Systems evolve, and so does your integration. We maintain, upgrade and expand it as your business grows.
Choose Brown & Brown for Integrations & Automation
- We’re not just developers, we understand operations, ecommerce and marketing end-to-end
- We build custom integrations that match your exact business logic
- We have direct experience with ERP, CRM, ecommerce and tracking ecosystems
- We support businesses across Suffolk, East Anglia and the UK
- We focus on reliability, accuracy and long-term maintainability
- We fix poor integrations built by previous agencies
- We offer ongoing support, monitoring and improvements
Your systems should make your life easier. We make that happen.
You’re in good company
We help brands thrive by creating unique strategies, researching and analysing market trends, customer behaviour, and competitors to identify opportunities for growth and differentiation. We also help our clients stay relevant and adapt to changes in the market. With this proven approach we build and maintain your brand identity so that it resonates and connects with your target market.
Ready to Connect Your Systems and Automate Your Business?
We’d love to discuss your project, map out your workflow challenges and propose the ideal integration or automation solution.
Get in touch today to begin the process.
ContactDon’t just take our word for it…
“Working with Brown & Brown for over 5 years has delivered numerous successes. Their expertise in streamlining CRM processes, developing our product offering and creating an effective rebranding strategy has been critical to our business goals and marketing channels. We’ve seen market penetration growth of 27% alongside a 20% increase in turnover. This represents a considerable return on investment for us so we couldn’t be happier. The hard work on all sides pays off.”
Julian Lee
Director, Hydrastore
“We enlisted the help of Brown & Brown about 10 years ago. In that time they have helped us with 2 large scale iterations of our website, 2 rebranding projects and a lot of digital marketing! We tell them our strategic objectives and they come up with the marketing solutions to help us achieve them. We are constantly surprised at how innovative their ideas are. They are an extension to our team and I cannot recommend them highly enough.”
Jon Dyer
APP
When we teamed up with Brown & Brown, we were a five-person outfit. Now we’re 65 strong—and the scale of our work with them has grown with us. More recently, they’ve been steering our digital marketing efforts, helping us drive serious growth through targeted campaigns, smart content, and data-led strategy. Oli and the team listen to what we are trying to achieve, they always give straightforward and clear feedback and we always manage to move forward together. There is a strong understanding of who we are as a business, what we are trying to do and who we are trying to market to. This makes such a difference and has meant working with Brown & Brown has not only been positive in terms of developments in our business over the years, but also creates a good, fun working relationship. They fit their expertise around us and not the other way around and that makes them feel part of our team.
Daniel Stone
Director, TGA Mobility