DCA Hydrastore
We started a working relationship with Hydrastore, and their parent company DCA, in 2013. The first part of our brief was to design and create a new corporate identity. DCA is made up of a complex set of companies and the design solution had to reflect that. Each subsidiary needed its own individual brand which also had to work as an umbrella brand.
Scope of work
- Website Design
- Website Development
- Website Management
- Search Engine Optimisation
- Hosting & Maintenance
- Logo Creation
- Graphic Design & Print
- Digital Marketing
- Brochure Design
- Content Creation
- PPC Management
Corporate Identity
The solution we devised centred on one large triangle made up of four separate triangles. DCA is the central triangle and each of the three subsidiary brands that form part of the group have their own individual triangle and colour scheme.
When all the triangles are put together they form the unified DCA umbrella logo.
47% increase in turnover. Now exceeding £25m
Hydrastore have invested heavily in the marketing programme and the results we have achieved together are impressive.
Now averaging 1566 visitors per week. A 906% increase.
In 2017, weekly organic visitors averaged 121 per week.
Product Catalogue
330 Page Product Catalogue
In 2017 we delivered the first Hydrastore parts catalogue which started at 112 pages. It is now adapting and changing on a 6 monthly schedule and we are currently working on the 11th major update which is now over 330 pages.
Continued innovation and growth.
In the 12 years since we started working for the DCA group we have delivered numerous successes. The key has been the continued development of all channels they use to reach their market. From online and digital to print and social media.
Hydrastore Website
The Hydrastore website is now on its 4th major iteration.
Originally developed as an online product catalogue, the latest website is a bespoke WordPress and WooCommerce platform designed around Hydrastore’s increasingly complex product and ecommerce requirements. It includes:
• Full ecommerce facilities integrated with Microsoft Dynamics 365 Business Central, allowing product, pricing, stock, category and order information to flow between the website and Hydrastore’s back-office systems
• A bespoke product catalogue capable of handling complex product families, variants, technical specifications, downloadable datasheets and products that are available for enquiry rather than online purchase
• Stripe payment integration, with completed web orders passed back into Business Central for processing
• Bespoke product search and filtering designed around Hydrastore’s extensive hydraulic component catalogue
• A custom delivery system capable of calculating charges according to the size, weight and destination of an order
• A comprehensive searchable schematics library for customers requiring technical and replacement component information
Strategic Planning.
The successes have come from a strong strategic plan that is continually monitored and adapted to market changes. Changes in competition, changes in customer behaviour, changes in demand. These are all part of the ongoing discussions we have to deliver the right solutions for a meaningful return on investment for the client.
Brochures
Since 2013 we have worked on many iterations of the brochures, for both individual brands and the collective company.
They all started as 12 page brochures and developed in scale over time. They have been extremely successful in communicating the many complex messages and offerings that DCA have wanted to repeat to their clients and customers.
As they have grown in importance they have also grown in size. The DCA brochure now numbers 40 pages and covers a huge variety of the sales information that the DCA team need.
