TGA Mobility

We have worked with TGA to build their brand and their business since 1993.

We started with small projects because they were a relatively small business. One or two printed flyers that included the photography, art direction and copywriting. As their business grew, their marketing requirements from us also grew, and the scale and scope of the projects we have worked on grew exponentially.

Scope of work
  • Website Design
  • Website Development
  • Website Management
  • Search Engine Optimisation
  • Hosting & Maintenance
  • Logo Creation
  • Photography
  • Graphic Design & Print
  • Digital Marketing
  • Brochure Design
  • Content Creation

A 30 year partnership

Since 1993 we have delivered four major website iterations, numerous major brand refreshes, we have designed over 28 versions of the product catalogue and printed more than 900,000 units! We built a fully bespoke digital business management hub and we developed an extensive trade portal for all of their trade customers. We’ve also designed van livery, truck livery, show stands, stationery and packaging over four decades. Wow.

Digital Strategy

Our latest collaboration is focused on a new digital marketing strategy. This is based on 4 key disciplines. SEO through content creation, link building and digital PR as well as technical updates needed for a high performance site. The latest results are showing really positive growth in very competitive arenas.

Website

We have developed five major website launches in our 40 year journey. We have also developed a wide range of bespoke online solutions that TGA chose instead of standard off the shelf products.

Over 9 months of working with TGA Mobility, we have delivered a 30% increase in organic traffic through technical fixes and focused content improvements. At the same time, transactional traffic grew by 27%, showing that the work wasn’t just driving visits but bringing in people ready to buy.

 

30% Organic Traffic Growth

Over the last year, as recorded by Ahrefs

27% Increase in Transactional Traffic

Over the last year, as recorded by Ahrefs

Product Catalogue

98 Pages

The printed sales material we have designed and produced for TGA has always played a major role in the development of their business. In the early days we started with a series of 4 page A4 flyers to promote each product. As the business grew we moved to one single product catalogue. The scale and scope of that catalogue is constantly growing and we now provide well over 30,000 98 page brochures for TGA every year.

Stunning Photography.

A key part of the development has been a focus on imagery. TGA have always been at the forefront of design and innovation with their products so the imagery has been absolutely crucial. We have delivered more than 40 photoshoots for both studio product photography and external lifestyle imagery. Bringing together incredible photographers, models and even make up artists and stylists to studio and ‘exotic’ locations.

Livery and POS

Over the years, for the company wide branding process, we have been responsible for many of the supporting elements that a business like TGA needs. Everything from livery for vans to Point of Sale for shops and outlets. From large scale material for show stands down to material displays and large format product displays.

Newsletter

Biannual newsletter to 60,000 customers

TGA’s main seasonal promotion is in the form of a biannual newsletter. We have produced two, 24 page magazines that would go out to a 60,000 strong mailing list twice a year. The style and design has to represent several key themes and our latest productions have been designed to underline the strength of the company’s offering as well as their brand values.

Photography

The images we have provided for TGA have played a key role in the continued success of their business. They have the best products on the market and we continually strive to create photography that reflects that fact.

Over the years we have directed more than 40 photoshoots to get the very best imagery to sell their products. The immaculate studio photography does the very best to showcase their amazing products and the lifestyle and location shots bring them to life. We have organised a huge range of stunning locations and professional models to really get the best possible end result for use across all marketing channels.

Trade website

We have also developed a trade only website that is now the central portal for TGA to connect with and support their extensive dealer network. It is responsible for taking the majority of their trade orders through an automated system as well as providing a portal for company resources and support.

Back end systems

We have developed many bespoke back office online solutions for TGA.

These include a bespoke goods in system, a warranty and returns system, a second hand unit sales system, and a quality control system. All of which focused around a central hub unit that the entire TGA workforce use on a daily basis.